Of Corporate Communication and Blogger Support!

As a policy I refrain from using my blog for any kind of endorsements or viral marketing but this one really needed a mention. I have been really missing my blog after it was deleted some two months back. The other day I just shot a mail to blogger support asking if they restore it , without expecting anything to happen actually, but guess what in about 48 hours I have mail saying my blog is back. I love this. Wonder if anyother blog hosting site would have done it.

Coming back to issue of using blogs for endorsements and corporate communication, blogs seem be taken very seriously. For example, Harvard Business Review in its Sep 2003 issue published a narrative case study- 'The Glove Girl' to discuss how bloggers could impact organizations. The case discusses if an online diarist whose opinion seems to be credible to people outside but who can sometimes be indiscreet and incorrect, is a liability or an assest to an organization. What should te organization do about it ? This case study is fictional but harvard making a case for blogging definitely gives the issue a significantly important dimension.