Strategic Marketing
Interesting article by some from IIMC this about latest developments and changes in the Life Insurance business. After IT, Pharma and Telecom probably insurance in another sector set in for growth. I didn't realize we have 13 Private sector Life Insurance companies now. Infact we had three of the big ones coming over for our CRP.
With stagnation coming up in developed countries it seems we have companies who are ready to join hands with Indian firms to to use their reach and understanding of the markets. Interestingly enough the article gives LIC its due and does not blindly support the supposed win formula of private sector to focus only on urban markets.
Though my info is a little old but there was a time when LIC was the only public sector Insurance firm which has a profitable underwriting business.The other General Insurance companies used their investing income to finance their underwriting operations
Looking at the growth though, I really think I should have pushed the cause of private sector with dad a little more.